PRLog (Press Release) - Aug 04, 2011 - The Jeep brand improved by 32 points and Chrysler increased by 27 points compared to the industry's average improvement of three points.
"We've listened to our customers and made significant improvements across the product line, launching 16 all-new or extensively updated vehicles in the past year," said Doug Betts, Senior Vice President-Quality, Chrysler Group. "We worked very hard to make our vehicles truly competitive with the best vehicles in their respective segments. It's nice to see this effort being recognized by our customers."
According to J.D. Power and Associates, vehicles with APEAL scores generate faster sales, higher profit margins, and less need for cash incentives. High levels of vehicle appeal also influen buick ce customer recommendation rates.
In the recently announced J.D. Power and Associates 2011 Initial Quality Study (IQS), the Dodg aston martin e Challenger and the Chrysler Town & Country ranked highest in their respective segments for initial quality.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. Unlike IQS, which measures short term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first auto part 90 days of ownership, particularly regarding vehicle design, content, layout and pe audi rformance.
"Different customers have different opinions about what makes a quality vehicle," Betts explained. "At Chrysler Group, we define and measure six different types of quality. We've set aggressive internal targets and our progress is starting to show up in third party surveys as well."
You can visit Mike Anderson Chrysler Dodge Jeep of Rochester, Indiana online via their website at: www.MikeAndersonRochester.com.
Mike Anderson Chrysler Dodge Jeep was acquired from the Hammel organization in 1997. Today the dealership is the only authorized Chrysler Dodge and Jeep dealership located within Fulton County, Indiana. The store primarily services all of the towns located with Fulton, Marshall, Miami, Cass, Pulaski and Starke counties, which include such communities as Rochester, Plymouth, Warsaw, Winamac, Logansport, Peru and Knox.
Mike Anderson Chrysler Dodge Jeep is part of Mike Anderson Auto Group which represents a wide variety of vehicle sales and service options. Commonly the dealer group has over 2,000 vehicles to choose from and most are listed under the website www.mikeanderson.com. Vehicle selections include Chevrolet, Pontiac, Chrysler, Dodge, Jeep, Buick, GMC, Cadillac, Hummer, Saturn, Volkswagon, Toyota, Ford, Mercedes, BMW, Kia and many more. Mike Anderson Chrysler Dodge Jeep is a proud sponsor of local community events and contributes their continual success to the communities served.
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